
At Simply Cupcakes, baking is more than just a business — it’s a family passion passed down through generations.
Founded over 20 years ago, Simply Cupcakes has been a much-loved part of Brisbane & Gold Coast’s sweet scene, known for our handcrafted cupcakes, cakes and cookies. In 2018, it was taken over by Amy and her mum, two bakers who share a lifelong love for creating beautiful, high-quality treats.
When Amy and her mum took over, they brought fresh energy to the brand, while keeping the heart of Simply Cupcakes the same: baking with love, using the best ingredients, and delivering service that feels personal and genuine.
Today, Simply Cupcakes bakes over 2,000 cupcakes and cakes every week for customers across Brisbane, the Gold Coast, Redlands, Ipswich, and the Sunshine Coast. Every product is baked fresh daily in our Spring Hill baking studio by our passionate team. From our signature creamy buttercream to our creative cupcake designs, everything we make is about bringing a little more joy to your celebrations.
We’re proud to have been trusted by thousands of families, businesses and brands for birthdays, weddings, baby showers, corporate events, and everything in between. Whether you’re picking up a box of cupcakes for a friend, ordering a custom cake for a milestone, or organising branded logo cupcakes for your next big event — we’re here to make the process easy, stress-free, and delicious.
Simply Cupcakes is proudly family owned and operated, with Amy, her mum and our wonderful team at the heart of everything we do.
We believe that great baking starts with great care — and we can’t wait to be part of your next celebration.